Who are we?
Conceived in 2011 (launched in 2013), Urban Sweetheart is a global multi-brand online boutique specializing in fashionable clothing and accessories for the young professional woman. Our goal is to provide an affordable diversified collection of clothing and accessories which are fashion-forward and transitional, allowing our customers to choose styles which best fits their versatile and social lifestyle. 
Who is the Urban Sweetheart Woman?
A fashion savvy, young professional socialite who enjoys fashion, beauty, art, music, travel, literature and philanthropy. She enjoys living a healthy lifestyle which focuses on maintaining a complete balance of the mind, boy and soul. She lives by the 5 F's: Faith, Family, Friends, Fashion and Feminism.