• How to Wear: In Bloom Set

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    Fall is quickly approaching (where the heck did the Summer go!?). Transitioning your wardrobe between seasons can be very frustrating, especially during the months when the weather is pretty tricky (hot one day, cold the next). The key to accomplishing this mundane task is to find pieces that transition well between seasons by selecting garments with the right materials, length and style. The In Bloom Matching Set is the perfect transition piece for (summer into fall) for a few reasons:
    1. The lightweight material (polyester) can be worn during the summer and fall.
    2. The long sleeves can easily convert to a 3/4 sleeve (perfect for the hot days).
    3. Stay warm in the fall by adding a pair of black tights, a hat and a blazer.
    4. The matching print in on trend for both summer and fall.
    5. Switch out the peep-toe heels for a pointy toe pump.
    6. Pair the top with jeans/leggings for a casual look.
    7. Pair the skirt with a cute sequin shirt and blazer for a more dressy look
    Outfit details:

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  • Event Alert: #TheFashionSource Release Party

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    Hey DMV! Come meet the creative minds behind Urban Sweetheart as we help celebrate the launch of #TheFashionSource & All Things Fashion DC! Hope to see you there!
    What is #TheFashionSource? #TheFashionSource is a real game-changer for the DC fashion community. It offers the who, where, and the what for fashion in the entire DC metropolitan region including contact information and web addresses searchable by state, neighborhood, and category. #TheFashionSource is the District's only comprehensive print book and digital resource listing that offers full access to a centralized database of fashion businesses, brands, and profiles. Spanning 3 states, 30 neighborhoods, including 35 features and 1000+ fashion & fashion related businesses!
    When: September 9, 2015
    Where: Renaissance Dupont Circle Hotel, Washington, DC
    Time: 6-9pm ET

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  • Meet The Designer: Diarra Bousso of Diarrablu

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    The Designer

    Diarra Bousso is a Senegalese Fashion Designer, Photographer, Painter, Blogger and Writer. Born in Dakar, Senegal, Diarra moved to Norway at age 16 and later to the United States at 18. Upon completion of a degree in Economics and Mathematics she went on to start a career on Wall Street but soon enough realized she belonged to the world of the arts and resigned to launch Dakar Boutique Group. Diarra blogs at www.revesdores.com, French for golden dreams and has shown her collections during New York and Paris fashion week. She is a strong activist for the development of Africa through the creative industries and currently represents Senegal at Maritage International, a UN partnership focused on Art and Heritage.

    The Brand

    In 2013, fashion designer and artist Diarra Bousso recognized a market opportunity to celebrate the work of artisans in Senegal and introduce the world to luxury 'Made in Africa' . Diarra resigned immediately from her position on Wall Street and moved back to Senegal to launch the luxury holding company Dakar Boutique Group.

    Today, the group owns the brands Diarra Bousso , Diarrablu and Mint and targets the global citizen with a love for conscious fashion. 

    The Diarrablu line is focused on geometry and color and aims to cohesively aligns Diarra's background in mathematics and visual arts.

    The Foundation

    Based in Senegal, West Africa, she saw a beautiful opportunity to celebrate style in colors but also a strong need to better our communities.

    She launched the Global Education Movement (GEM) with a vision to celebrate women and children as beautiful gems in need of care and empowerment through education. 



    Shop the Diarrablu Collection

    Credit Source: Pictures & Information curtesy of Diarrablu.com 

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  • GIVEAWAY ALERT: Instagram Accessories & Home Giveaway

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    Spring is finally here! Now that the warm weather is upon us, its time to shed those heavy winter clothes and break out the cute floral dresses, denim shorts and all the fun spring accessories! Spring also means time for spring cleaning, which is the perfect time to re-docorate a space! As a way to help with the transition, we've decided to giveaway a Accessories & Home Bundle set! One lucky woman will win a prize bundle to include our Nancy purse, Sassy Sunglasses & two fashion books (The Fashion Book & Coco Chanel). 

    To enter:
    1: Visit and follow our Instagram page at @shopurbansweetheart
    2: Find (or save) the above post and REPOST to your Instagram account.
    3. Tag 3 friends & #loveurbansweetheart


    Enter as many times as you wish (but each time must include 3 different friends). Contest ends April 26, 2015 at midnight EST. The winner will be announced on our Instagram page on April 27, 2015. 


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